Soft Benefits Of Channel Loyalty Programs Have Staying Power
Getting the balance right between the hard and soft benefits of your channel loyalty program can be the…
Demanding Views December 12
Latest In: loyalty
Lenovo Surpasses Revenue Goals By 40% With LEAP Partner Program
Lenovo, a computer manufacturer and technology company, turned to B2B loyalty marketer Motivforce to drive loyalty and engagement…
Case Studies October 18
Is The CMO The Problem?
By Adam Needles, Chief Strategy Officer, ANNUITAS A recent CEB Marketing Leadership Council study noted, "[W]e see B2B…
Demanding Views August 28
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Loyalty And Retention Driving Next Generation Of Customer Lifecycle Management
Just a few years ago, marketers were trying to grab as many new customers as they could. While…
Industry News March 13
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
