Madison Logic Survey: Detailing The Marriage of AI and Human Touch in Marketing
The priorities of B2B marketers in the coming year will be a combination of prioritizing customer loyalty and…
Feature January 22
Latest In: Madison Logic
Demand Gen Report 2025 Reflections: Madison Logic’s Keith Turco
Why a Performance-First Mindset Will Define the Next Era of ABM After several years of volatility in budgets,…
Demanding Views December 22
Madison Logic Strengthens ABM Portfolio with Global Connected TV, Audio Expansion
Madison Logic is expanding its ABM Connected TV (CTV) and ABM Audio Advertising channels globally, delivering a major…
News Brief December 9
Madison Logic Unveils New Account, Buying Group Intelligence Capabilities
Madison Logic announced the launch of ML Intent Dashboard, a single source that visualizes key intent signals for improved campaign performance.…
News Brief November 20
From Impressions to Intelligence: How B2B Marketers Are Embracing the New Data-Driven Approach to Advertising
In August, I made a bold prediction: traditional advertising, as we know it, will be dead by 2030.…
Demanding Views October 8
Madison Logic Expands Partnership with Adobe
Madison Logic is expanding its strategic partnership with Adobe, integrating seamlessly with Adobe Experience Platform to power owned channel…
News Brief September 11
Madison Logic, ZoomInfo Announce Strategic Partnership
Madison Logic and ZoomInfo announced this morning they are entering into an agreement that will combine industry-leading go-to-market (GTM) intelligence solutions for a…
News Brief August 14
Madison Logic, Convertr Product Integration to Improve Transparency, Lead Quality in ABM
Madison Logic recently announced a new integration with Convertr to streamline lead management workflows and increase transparency in ABM.…
News Brief July 15
B2B Marketers Changing Strategies Due to Current Economic Climate: Harris Poll
An astounding 96% of B2B marketing leaders are revising their company’s strategies due to the current challenging economic…
News Brief June 17
Madison Logic Bolsters Product Portfolio with ABM Audio Advertising
Madison Logic, a leading global digital Account-Based Marketing (ABM) activation platform, announced the launch of ABM Audio Advertising…
News Brief April 17
How B2B Marketers Will Innovate Their Advertising Throughout 2025
With nearly 70% of B2B marketers looking for innovative ways to drive revenue and measure campaign impact, their…
Industry News December 19
How To Ensure More Transparency In Content Syndication
When used as part of a unified, multichannel account-based marketing (ABM) strategy, content syndication is a potent tool…
Demanding Views October 18
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
