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Latest In: Madison Logic

anaplan BIg Switch Networks Lenskold Group Madison Logic Marketing analytics metrics Nextiva
B2B Marketers Rethink Reporting & Metrics To Better Gauge Pipeline Impact & Gather Buyer Insights

B2B Marketers Rethink Reporting & Metrics To Better Gauge Pipeline Impact & Gather Buyer Insights

B2B marketing executives are rethinking their approach to metrics and reporting as they look to speak the languages…

Industry News March 14
ABM Accelerate Partner Program ActivateABM Madison Logic marketo
Madison Logic Integrates ABM Platform With Marketo

Madison Logic Integrates ABM Platform With Marketo

Madison Logic has joined the Marketo Accelerate Partner ecosystem. The company will integrate its ABM platform, dubbed ActivateABM,…

Industry News January 5
ABM Accountbased marketing Demandbase Jon Russo Madison Logic retargeting salesforce segmentation
B2B Marketers Report Stronger Results From Retargeting Programs Tied To ABM, Segmented Campaigns

B2B Marketers Report Stronger Results From Retargeting Programs Tied To ABM, Segmented Campaigns

After seeing mixed results with early forays into display ad retargeting, B2B brands are reporting significantly better success…

Industry News May 24
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