Key Takeaways The Pipeline Insights Dashboard connects multi-channel engagement signals to pipeline advancement in real-time, enabling data-driven decisions.…
News Brief April 23
The B2B Marketing Exchange (B2BMX) is the event for marketing and sales practitioners looking to reimagine their approaches…
Blog February 12
The B2B Marketing Exchange (B2BMX) is the event for marketing and sales practitioners looking to reimagine their approaches…
Blog February 3
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
Why a Performance-First Mindset Will Define the Next Era of ABM After several years of volatility in budgets,…
Demanding Views December 22
Madison Logic is expanding its ABM Connected TV (CTV) and ABM Audio Advertising channels globally, delivering a major…
News Brief December 9
Madison Logic announced the launch of ML Intent Dashboard, a single source that visualizes key intent signals for improved campaign performance.…
News Brief November 20
In August, I made a bold prediction: traditional advertising, as we know it, will be dead by 2030.…
Demanding Views October 8
Madison Logic is expanding its strategic partnership with Adobe, integrating seamlessly with Adobe Experience Platform to power owned channel…
News Brief September 11
Madison Logic and ZoomInfo announced this morning they are entering into an agreement that will combine industry-leading go-to-market (GTM) intelligence solutions for a…
News Brief August 14
Madison Logic recently announced a new integration with Convertr to streamline lead management workflows and increase transparency in ABM.…
News Brief July 15
An astounding 96% of B2B marketing leaders are revising their company’s strategies due to the current challenging economic…
News Brief June 17
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January 29, 2025
