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B2BMX 2026 Keynote: Ashley Faus on Ditching the Funnel for a Marketing Playground

For Ashley Faus, the favorites pieces of the childhood playground are what B2B marketers need to rediscover in…

Feature March 16
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Understanding the Language of B2B: The ABC’s of Demand Gen Report

Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…

Feature November 12
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Salesforce Exec Shares 4 Steps To A Successful ABM Strategy During ABM Revealed

Salesforce Exec Shares 4 Steps To A Successful ABM Strategy During ABM Revealed

Rolling out an ABM campaign is no small task, but research from Demand Gen Report shows that potential…

Blog June 26
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OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
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Bad Data-Driven Marketing? Fix Your Layer Cake

Bad Data-Driven Marketing? Fix Your Layer Cake

Most marketers feel pressure to focus on data. But without a real strategy, they wind up staring at…

Demanding Views October 19
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Big Data Marketing Is No Longer A Gamble

By You Mon Tsang, CMO, Vocus In the gambling world, handicapping is a science. The best prognosticators compile…

Demanding Views April 2
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3 Reasons Marketers Don’t Measure ROI

By Jay Hidalgo, President, The Barzel Group  A few days ago, I read this statistic: Just 6% of…

Demanding Views October 9
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Adobe Unveils New Content Metrics For Marketing Cloud

Adobe unveiled a new dynamic tag management capability for Adobe Marketing Cloud to streamline the process for tagging…

Industry News September 23
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5 Steps to Measure Lead-to-Cash Performance Offered In Upcoming Webinar

While the data-driven approach has proven to be an elusive goal for many BtoB organizations, new dashboard tools…

Industry News August 9
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New Study Shows Marketing’s Role In Revenue Growing As Analytics Capabilities Increase

It's no secret that the majority of BtoB companies are starting to take a deeper look at metrics.…

Industry News August 2
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