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Gartner: Ad Strategy Gains Focus As Research Shows Dropping Marketing Budgets

Gartner: Ad Strategy Gains Focus As Research Shows Dropping Marketing Budgets

As marketing teams begin to develop their strategies for 2020, new research from Gartner has revealed that today's…

Industry News October 9
AI AI assistant alignment Conversica marketing operations Rashmi Vittal revenue sales operations
Can AI Create The Perfect Partnership Between Marketing And Sales?

Can AI Create The Perfect Partnership Between Marketing And Sales?

The critical relationship between marketing and sales may not always be the smoothest of relationships.

Demanding Views October 8
Data management Ed King marketing automation marketing operations Openrise revenue
Playing “Musical Chairs” With Your Marketing Automation Platform Is Not A Solution To Your Scalability Problem

Playing “Musical Chairs” With Your Marketing Automation Platform Is Not A Solution To Your Scalability Problem

We're often involved in sales engagements where the prospect has either recently changed their marketing automation platform or…

Demanding Views September 23
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