Latest In: marketing strategy
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Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature
November 12
AI buyer's journey demand generation marketing funnel marketing strategy StackAdapt
The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of…
Demanding Views
April 18
AI-generated content B2B marketing trends buyer-focused content CMO tips content strategy marketing strategy storytelling
Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back…
Demanding Views
March 28
AI artificial intelligence Data management data privacy data strategies generative AI Marketing marketing strategy
Marketers are incredibly excited about generative AI, as the technology makes delivering immediate, personalized customer experiences at scale…
Demanding Views
February 26
Content content management content marketing Marketing marketing strategy personlization sales sales strategy tailored content
Between dwindling budgets, mass layoffs and economic volatility, 2023 was a scary time for B2B practitioners. Whether they…
Blog
October 25
budget management Marketing analytics Marketing Plan Builder marketing strategy Plannuh ROI forecasting
Plannuh, a cloud-based marketing leadership platform, launched its Marketing Plan Builder, a platform that uses best marketing practices…
Industry News
August 25
ABM AI implementation AI solutions B2B marketing ecommerce friction marketing strategy ontology Seth Earley
The B2B industry has seen an influx of AI solutions and programs that promise to streamline processes and…
Blog
June 17
Bluegreen Chiefmartechcom Data management Marketing and Sales Marketing Solutions marketing strategy MarTech Martech Landscape Technology solutions
Chiefmartech.com has released its popular 2020 Marketing Technology Landscape Supergraphic — once again showing an increase in martech…
Industry News
April 23
B2B Sales & Marketing Knowledge Sharing digital experience digital marketing Marketing and Sales Marketing Campaign Development marketing strategies marketing strategy marketing transformation ON24
ON24, a digital experience platform provider, has launched a Center for Marketing Transformation (CMT), which aims to empower…
Industry News
April 17
Adobe Brightcove LaunchPoint marketing strategy Marketo Engage Rick Hanson video marketing
Brightcove, an online video hosting platform, has joined LaunchPoint by Marketo, an Adobe company and Accelerate partner, to…
Industry News
October 4
Boon Lai buyer behavior Cisco digital channel marketing marketing strategy Marketing Velocity Program revenue Steve White
For any channel marketer trying to keep pace with Cisco's Marketing Velocity program, the challenge got a little…
Industry News
October 2
Andy Bear Marketing Solutions marketing strategy Quad/Graphics
Quad/Graphics, a marketing solutions provider, unveiled a virtual, data-driven platform designed to show what types of direct mail…
Industry News
March 19