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AI-native marketing platform AI-powered marketing solutions audience data solutions B2B growth solutions CTV advertising measurable campaign optimization OneMagnify acquisition Optimal acquisition paid media expansion paid search Paid Social performance marketing programmatic advertising
OneMagnify acquires Optimal Illuminating Business Growth Visualizing success through strategy sales leads and marketing in a modern office with

OneMagnify Acquires Optimal’s Performance Marketing Business

OneMagnify, a leader in artificial intelligence (AI)-enabled marketing solutions, recently acquired the performance marketing business of Optimal, a…

News Brief March 23
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Rewriting the Rules of Performance Marketing: The Creator-Led Growth Advantage

Consumers today have more choice and more control when it comes to shopping. Social media platforms like TikTok,…

Demanding Views November 21
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B2B Marketers Adjusting as Digital Channels Top Total Market Spend

Survey results presented at the recent Gartner Marketing Symposium/Xpo showed that digital channels now account for 61% of…

News Brief June 24
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10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy

B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…

Blog March 17
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The Pedowitz Group Adds SEM And SEO To List Of Services

The Pedowitz Group, a revenue marketing agency, is expanding its services with a new Search Services offering that…

Industry News September 5
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SearchForce Launches Upgrade To Speed Up Implementation Of Paid Search, Social Media Campaigns

SearchForce, a provider of performance-based technology for managing paid search and social media campaigns, enhanced its platform to…

Industry News February 14
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