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Latest In: personalization

Andy Zimmerman Evergage personalization research Researchscape International
65% Of Marketers Say Their Personalization Efforts Are Average Or Below Average

65% Of Marketers Say Their Personalization Efforts Are Average Or Below Average

Personalization continues to be top-of-mind for B2B marketers. In fact, 74% say it should be a bigger business…

Industry News April 25
B2BDE19RC buyer journey customer experience CX E2M Solutions Inc Manish Dudharejia personalization salesforce
3 Ways Data Is Making Huge Waves In The Customer Experience

3 Ways Data Is Making Huge Waves In The Customer Experience

Price and quality used to be the top determining factors in B2B and B2C purchasing decisions. However, considering…

Demanding Views April 8
Mark Kosoglow Outreach personalization PFL sales Sales Enablement
PFL Partners With Outreach To Equip Sales Reps With Direct Mail Capabilities

PFL Partners With Outreach To Equip Sales Reps With Direct Mail Capabilities

PFL, a direct mail marketing platform, has teamed up with Outreach, a sales engagement platform, to help sales…

Industry News March 14
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