How Consumer Data Helped a Credit Union Earn a 3X Campaign Return
Key Takeaways Pairing Experian Marketing Attributes with Psympl’s Motivation Mindsets showed FreeStar both whom to reach and how…
Case Studies October 15
Latest In: personalization
Liferay Announces General Availability of Digital Sales Room
Key Takeaways: Liferay Digital Sales Room gives sales teams a governed, branded microsite where buyers and internal stakeholders…
News Brief October 12
Sopro’s Steve Harlow on Winning Back B2B Buyers Trust: The DemandGenReport.com Q&A
Key Takeaways Lead generation in 2026 has moved from a volume game to a relevance game, so teams…
Feature October 1
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Report Finds Bad Personalization Is Costing Brands Customers
Key Takeaways Site Impact’s research shows consumers notice personalized marketing frequently, but most do not believe brands understand…
News Brief September 9
Your Event Follow-Up Is Creating Homework for Prospects. Here’s How to Fix That.
Event spending is back and growing. In 2026, 40% of organizers plan to run more live events than…
Demanding Views September 3
Auxia Launches New Operating System for Marketing Teams
Key takeaways: Auxia launched Agent Studio to help marketers plan, build and launch campaigns through AI agents connected…
News Brief August 25
The CMS Reset Has Begun—And AI Is the Catalyst
Generative AI has quietly changed what users expect from every digital experience. After interacting with systems that understand…
Demanding Views August 18
Brooks Running Scales Creative Output and Doubles ROAS With Adora
Key Takeaways Brooks Running used Adora’s AI platform to generate more than 1,500 on-brand ad variations across 40…
Case Studies August 13
How a ‘Permission-Based Presence’ Can Help Marketers Win Brand Trust in a Fragmented Digital World
One of the most valuable tools for marketers today has also proven to be one of their peskiest…
Demanding Views August 7
The Keys to Building High-Performing Demand Generation Teams in the Age of AI
Key Takeaways AI is reshaping demand generation leadership by forcing teams to prioritize strategic judgment, trusted content and…
Feature July 29
From Promotions to Personalization: How Simply Fish Used Dishio to Drive Measurable Growth
Key Takeaways Simply Fish grew overall sales by roughly 25% over 18 months by shifting spend away from…
Case Studies July 23
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