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email marketing ERDM Litmus marketing automation personalization Silverpop Uberflip
B2B Customers Demand More Personalization In Email

B2B Customers Demand More Personalization In Email

Email marketing: Most (if not all) B2B marketers are leveraging it. But are they doing it right? It…

Industry News July 20
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Valpak Automates Retargeting Initiatives, Generates $1.2M In Efforts

Valpak Automates Retargeting Initiatives, Generates $1.2M In Efforts

Valpak Direct Marketing Systems, a direct marketing company owned and operated by Cox Target Media, used Salesforce Pardot…

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Salesforce Pardot Releases Automated Lead Nurturing Platform

Salesforce Pardot Releases Automated Lead Nurturing Platform

Salesforce Pardot has announced the general availability of Engagement Studio, the company's nurture automation tool designed to build…

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