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Latest In: personalization

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Vidyard Acquires Switch Merge, Launches Video Personalization Tool

Vidyard Acquires Switch Merge, Launches Video Personalization Tool

Vidyard has acquired Switch Merge, a tool designed to help users create personalized video content based on customer…

Industry News October 9
big data buyer engagement buyer personas customer einsights customer insights data-driven datadriven Marketing analytics personalization targeting
B2B Marketers Leveraging Data To Make Buyer Personas More Accurate And Actionable

B2B Marketers Leveraging Data To Make Buyer Personas More Accurate And Actionable

B2B marketers are starting to rely more on data-driven persona development as a way to personalize their interactions…

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content marketing Content Strategies dynamic content personalization
Personalizing Emails With Dynamic Content Drives Results

Personalizing Emails With Dynamic Content Drives Results

Dynamic content takes personalization to a new level, allowing marketers to target individual email subscribers with different content…

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