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Latest In: personalization

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Demandbase Acquires Spiderbook To Enhance Account Identification And Targeting Capabilities

Demandbase Acquires Spiderbook To Enhance Account Identification And Targeting Capabilities

Demandbase announced the acquisition of Spiderbook, a data science company that automates the identification of companies that are…

Industry News May 25
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Evergage Unveils Personalization Extension For Email

Evergage Unveils Personalization Extension For Email

Personalization platform vendor Evergage has launched Evergage for Email, an offering which extends the company's real-time personalization capabilities…

Industry News May 24
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Study: 83% Of Marketers Struggle With Content Personalization

Study: 83% Of Marketers Struggle With Content Personalization

Eighty-three percent of marketers say creating personalized content is their biggest challenge, according to research published by interactive…

Industry News March 8
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