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CMOs: Here Are 3 Tips To Drive The Demand Gen Results Your CEO Wants In 2022

CMOs: Here Are 3 Tips To Drive The Demand Gen Results Your CEO Wants In 2022

CMOs are under increased pressure to prove the ROI of their marketing programs and deliver on set KPIs…

Demanding Views January 7
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New Research: 96% Of Marketers Implemented Marketing Automation Platforms In 2021; Renewed Focus On Operational Efficiency

New Research: 96% Of Marketers Implemented Marketing Automation Platforms In 2021; Renewed Focus On Operational Efficiency

A good B2B marketer knows that their marketing automation platform (MAP) is only as effective as the people…

Industry News September 21
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New Research: 75% Of CMOs & CIOs Have ‘Very Effective' Relationships To Manage Their Martech

New Research: 75% Of CMOs & CIOs Have ‘Very Effective’ Relationships To Manage Their Martech

As marketers continue to optimize their martech stacks to fulfill more roles within B2B organizations, collaboration outside of…

Industry News August 19
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