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ABM Is Not A ‘Set-It-And-Forget-It' Tactic

ABM Is Not A ‘Set-It-And-Forget-It’ Tactic

Account-based marketing (ABM) has its share of disciples who swear that it's the best way to pursue prospects:…

Demanding Views July 31
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PFL Reveals The Inspiration Behind Its Preferred Address Opt-In Campaign

PFL Reveals The Inspiration Behind Its Preferred Address Opt-In Campaign

Welcome to my blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the…

Blog June 30
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To Boost Market Development Fund Utilizations, Dig Deeper Into Channel Data

To Boost Market Development Fund Utilizations, Dig Deeper Into Channel Data

The allocation of market development funds (MDF) to channel partners is a common component of most vendors' indirect…

Industry News June 3
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