Latest In: ROI

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Measuring Marketing Performance To Enhance Future Campaigns

Measuring Marketing Performance To Enhance Future Campaigns

When it comes to measuring marketing performance, multiple layers come into play. Some actions are deemed easy to…

Industry News September 7
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FunnelCake Unveils Marketing Operations System For B2B Teams

FunnelCake Unveils Marketing Operations System For B2B Teams

Marketing performance measurement company FunnelCake announced its Marketing Operations System (MOS), a solution that the company says will…

Industry News August 31
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Avery Dennison Sees 200% Increase In Business Won With Marketing Automation

Avery Dennison Sees 200% Increase In Business Won With Marketing Automation

Avery Dennison, a global packaging and label provider, implemented Act-On Software to automate the flow of leads as they pass…

Case Studies August 18
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