Latest In: ROI

attribution data FunnelCake marketing operations system performance metrics ROI sales funnel
FunnelCake Unveils Marketing Operations System For B2B Teams

FunnelCake Unveils Marketing Operations System For B2B Teams

Marketing performance measurement company FunnelCake announced its Marketing Operations System (MOS), a solution that the company says will…

Industry News August 31
Act-On acton Avery Dennison case study marketing automation marketing campaign ROI sales funnel
Avery Dennison Sees 200% Increase In Business Won With Marketing Automation

Avery Dennison Sees 200% Increase In Business Won With Marketing Automation

Avery Dennison, a global packaging and label provider, implemented Act-On Software to automate the flow of leads as they pass…

Case Studies August 18
big data Hawthorne Direct Marketing analytics ROI
Big Data Requires Marketers To Embrace The “Science And Art” Approach

Big Data Requires Marketers To Embrace The “Science And Art” Approach

The impact of Big Data on business practices such as marketing are profound, and will continue to be…

Demanding Views May 20
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
dgr event bii
Strategy & Planning Series