Latest In: ROI

B2B B2B marketing B2B2C Business process outsourcing bust investment cycle demand gen demand generation direct marketing Extraprise Mike Shanker Outsourcing return on investment ROI
Mike_Shanker_CEO_of_Extraprise

10 Signals That You May Need to Outsource More of Your Marketing

By Mike Shanker, CEO, ExtrapriseEditor's Note: The following is the first in a two-part series exploring the key…

Demanding Views April 3
@pghali B2B Content content marketing email marketing email marketing solutions iContact Peter Ghali ROI social media social media solutions social networking Social networks
PeterGhalismall

3 Key Tactics To Maximize Your B2B Social Media Campaigns

By Peter Ghali, Senior Product Manager, iContact With 800 million people using Facebook and hundreds of millions logging…

Industry News December 19
Lenskold Group Lead Generation Marketing ROI Study marketing automation ROI The Lenskold Group
LenskoldGroup11_cover

New Lenskold Study Shows Marketers Using Automation To Extend ROI Measurement

The benefits of integrated marketing automation are extending into new areas of measurement, according to new research from…

Industry News August 9
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
dgr event bii
Strategy & Planning Series