Latest In: ROI

Analytics B2B Fusion Group B2B marketing Cognizant Data management David Lewis demand funnel KPIs Demand Gen International Demand Gen Report DemandCon GoodData Jon Russo Marseli Predictive Analytics ROI sales sales pipeline SAP TIBCO

Marketing Measurement: Lost In Translation

At a DemandCon event session earlier this month, Jon Russo, Founder and CEO of B2B Fusion Group, asked…

Industry News October 23
B2B marketing Bizo Chris Mann data Dave Walters landing pages ReadyContacts retargeting ROI search retargeting Silverpop
ReadyContacts

Retargeting Attracts Growing Interest Among B2B Marketers

Search retargeting – a tactic which employs a simple but profitable intersection of display advertising and search –…

Industry News September 4
b2b marketers B2B marketing customer satisfaction scroes Darren Garanaccia demand generation Forrester Research marketing investment mobile marketing Multichannel Marketing ROI Sitecore social media technology integration The Multichannel Maturity Mandate web content management

New Study Points To Missed Engagement Opportunities For Marketers Throughout The Customer Life Cycle

Sitecore, a Web content management and digital marketing software company, has announced the results to its recent marketing…

Industry News August 16
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series