Latest In: ROI

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New Lenskold Study Shows Marketers Using Automation To Extend ROI Measurement

The benefits of integrated marketing automation are extending into new areas of measurement, according to new research from…

Industry News August 9
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ZoomInfo Customers Outperforming On Revenue, Contract Size & Quotas

New Aberdeen Research found that BtoB organizations tapping information from BtoB directory ZoomInfo outperform other companies on key…

Industry News June 2
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Asking The Big Question: How Much Better Would Your Company Perform Without Obsolete Data?

New study: companies acknowledge negative impact of outdated BtoB data By Kathy Greenler Sexton, Vice President of Marketing,…

Industry News March 25
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