Latest In: ROI

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B2B Marketers Leveraging Digital Tools To Maximize ROI From Physical Events

B2B Marketers Leveraging Digital Tools To Maximize ROI From Physical Events

Events make up approximately 18% of program budgets, according to Forrester research, but the reality is they're being…

Industry News June 21
ABM account based marketing B2B marketing DemandWave ROI SEO
Study: Lead Quality Top Objective, SEO & Email Main Revenue Growth Channels For B2B Marketers

Study: Lead Quality Top Objective, SEO & Email Main Revenue Growth Channels For B2B Marketers

Lead quality is the top objective in 2017 for digital marketers, according DemandWave‘s 2017 State Of B2B Digital…

Industry News February 17
ABM content mapping content marketing data measurement ROI SPS16 Strategy & Planning Series
Maps, Measurement & Game Plans Spotlight 2016 Strategy & Planning Series

Maps, Measurement & Game Plans Spotlight 2016 Strategy & Planning Series

Planning, measurement, ABM and content mapping were just the tip of the iceberg for the topics covered at…

Industry News November 23
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