Latest In: ROI

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Marketo Partners With Televerde To Offer Customers SDR-as-a-Service

Marketo Partners With Televerde To Offer Customers SDR-as-a-Service

Marketo announced a three-year strategic partnership with Televerde, a B2B demand generation and sales solutions provider, to create…

Industry News August 22
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Fujitsu Grows ROI 360% With Employee Advocacy

Fujitsu Grows ROI 360% With Employee Advocacy

Fujitsu wanted to roll out a formal employee advocacy program that would make it easy for employees to find…

Case Studies August 2
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Three Reasons Sales And Marketing Teams Struggle To Drive ROI

Three Reasons Sales And Marketing Teams Struggle To Drive ROI

Tech and data continue to fuel and operate B2B marketing and sales efforts, but the ongoing challenge of…

Blog September 20
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Campaign Optimization Series
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Strategy & Planning Series