Latest In: ROI

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How To Sell To Your New C-Suite Buyer

How To Sell To Your New C-Suite Buyer

While 2020 presented many changes and challenges to the sales process, one key trend to keep in mind as…

Demanding Views January 8
Demand Metric personalization ROI State of Video video content Vidyard
New Research: 83% Of Sales Professionals Cite Video Content As ‘Very Important' To Their Strategies

New Research: 83% Of Sales Professionals Cite Video Content As ‘Very Important’ To Their Strategies

2020 has been a great year for video marketing in B2B. New research from Vidyard and Demand Metric…

Industry News December 22
Acquisition announcement campaign AutoKlose Behind the Marketing Cadence email marketing campaigns ROI VanillaSoft
VanillaSoft CRO Sheds Light On Company's Autoklose Acquisition & Announcement Campaign

VanillaSoft CRO Sheds Light On Company’s Autoklose Acquisition & Announcement Campaign

Welcome to my blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the…

Blog December 8
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Campaign Optimization Series
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Strategy & Planning Series