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Latest In: sales and marketing alignment

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Sales & Marketing Collaboration: ‘Alignment’ Isn’t The Right Goal For Optimal Buyer Experience

Sales & Marketing Collaboration: ‘Alignment’ Isn’t The Right Goal For Optimal Buyer Experience

It's no secret, B2B marketers need to work with their sales brethren to target the right prospects and…

Demanding Views April 27
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Salesloft CMO Sydney Sloan Discusses New Ways Of Engaging Buyers In Sales Revolution

Salesloft CMO Sydney Sloan Discusses New Ways Of Engaging Buyers In Sales Revolution

I had the opportunity to attend Salesloft's Rainmaker conference in Atlanta, Ga. last week, where leading sales experts…

Blog March 19
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Study: Alignment Between Sales And Marketing Is Improving

Study: Alignment Between Sales And Marketing Is Improving

As buyers become more independent in their buying journey, sales and marketing alignment continues to be at the…

Industry News August 17
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