Salesforce Launches Wave Analytics For B2B, Continues Growth In Data Market
Salesforce continues to build on its business intelligence offerings by unveiling its expansion of the Wave Analytics portfolio…
Industry News September 1
Latest In: sales and marketing alignment
How Data-Driven Account-Based Marketing Can Help Achieve Sales And Marketing Alignment
Once upon a time, account-based marketing (ABM) was called account-based sales. Sales teams would decide which big fish…
Demanding Views July 8
Study: Marketing And Sales Alignment Boosts Revenues, Lead Quality
Driving more revenue is the top reason to focus on sales and marketing alignment, but improving lead quality…
Industry News October 31
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