Why More CMOs Are Questioning Their Longtime Marketing Stack
I spent years working in and around Adobe and Salesforce ecosystems, so I’m deeply familiar with how enterprise…
Demanding Views March 13
Latest In: salesforce
Salesforce Expands Data 360 with Informatica to Deliver Trusted AI Context
Salesforce is expanding its Data 360 portfolio, integrating with Informatica to enhance the quality of core business data…
News Brief December 11
AI Agents Revolutionized B2B Marketing in 2025: From Automation to Strategy
The growing impact of artificial intelligence (AI) was the story of 2025. The MarTech industry was no different…
Feature December 10
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Salesforce Releases Newest Version of Agentforce
At their annual Dreamforce conference in San Francisco last week, Salesforce CEO Marc Benioff Agentforce 360, the fourth…
News Brief October 20
Global B2B Demand Generation Service Market to Reach $15B by 2033
With a surge fueled by accelerating digital transformation initiatives, the rise of account-based marketing (ABM), and enterprises’ increasing…
News Brief September 9
AI Usage by Desk Workers Jumps in Salesforce Survey
A recent Salesforce report details just how much artificial intelligence (AI) tools are being used in the workplace…
News Brief July 21
Salesforce’s Benioff: Everything Has Changed with AI
The use of artificial intelligence (AI) in having considerably impact at Salesforce, as CEO Marc Benioff said the…
News Brief June 30
Mediafly Enhances AI Capabilities with Appinium Acquisition
Revenue enablement company Mediafly has completed the announces the acquisition of Appinium. The deal adds the number one Salesforce-native…
News Brief June 16
Salesforce Looks to End ‘Do-Not-Reply’ Marketing with Marketing Cloud Next
Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end…
News Brief June 16
Netsmart Uses AI-Powered SRM Tool to Fix Fractured Workflow
Companies often expand their product lines— multiple times even— without staff support levels increasing. This results in “shadow”…
Case Studies June 12
Blackthorn Doubles-Down on Events with New Product Offerings, Executive Hires
Blackthorn has launched a suite of advanced event capabilities that empower planners to drive engagement and show impact…
News Brief May 1
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
