Marketers Eye Tighter CRM Integration To Improve Buyer Insights
CRM systems have long been the hub of sales activity, but they are becoming an increasingly important tool…
Industry News October 16
Latest In: salesforce
ExactTarget Adds Salesforce Social Marketing Apps To Marketing Cloud
ExactTarget debuted the Salesforce ExactTarget Marketing Cloud, which will unite ExactTarget's email, mobile, web, marketing automation, analytics and…
Industry News September 19
Adobe To Buy Neolane For $600M To Fill Out Marketing Cloud
Adobe Systems Inc. agreed to acquire privately held Neolane, a provider of cross-channel campaign management technology, for approximately…
Industry News June 28
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
