#B2BMX 2022: Connection, Collaboration & Content Drive Marketing Success
The excitement about connecting in person at the 2022 B2B Marketing Exchange was palpable: For many, it was…
Industry News March 3
Latest In: Smarter GTM
Demandbase Academy Offers New ABX Certification
Demandbase, an end-to-end ABM platform, expanded its Demandbase Academy with a new Account-Based Experience (ABX) Certification. The ABX…
Industry News February 16
Gartner Research: 60% Of Orgs With VoC Programs Will Rely On Voice & Text Interactions With Customers Vs. Surveys By 2025
Over the next three years, business and customer experience (CX) leaders plan to seek ways to diminish reliance…
Industry News February 1
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Rethink Your GTM Strategy With Orchestrated Customer Engagement In 2022
The seller-centric go-to-market (GTM) strategy is outdated. And despite the rhetoric of being customer-centric, many B2B commercial leaders…
Demanding Views December 15
Is Content Curation The Missing Link To ABM Success?
ABM is simple, right? Marketers just have to understand their audience, coordinate a set of programs, initiate sales…
Industry News November 1
B2B Buying Has Changed Forever: Sales Needs To Catch Up
B2B buying is undergoing its most significant change in a generation. Emboldened by easy access to information, modern…
Demanding Views October 29
B2B & Chill: An Analysis Of On-Demand Streaming Services In Marketing
Consumer streaming services hold the lion's share of the at-home entertainment market, with predictions estimating these services will…
Industry News October 6
8 Questions To Consider When Setting Sales Strategy In A Post-Pandemic World
After more than a year of uncertainty and forced improvisation, Chief Sales Officers (CSOs) are cautiously hoping that…
Demanding Views September 20
#B2BSMX Recap: How Revenue Innovators Factor Into ABM/ABX Programs
It's become an unwritten rule in modern B2B marketing: You can't host an event without spotlighting account-based marketing's…
Industry News August 17
#B2BSMX Recap: Go-To-Market Improvement Takes Center Stage In Boston
The Demand Gen Report team could not be happier to be at the B2B Sales & Marketing Exchange…
Industry News August 11
New Research Details Continued Misalignment Between Sales & Marketing; Lack Of Technology Integration
With the rise of account-based marketing (ABM), revenue operations and revenue teams, the need for internal alignment is…
Industry News February 22
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
