State Of Database Strategies In 2024: Practitioners Restructuring Data Collection To Prioritize ‘Opt-In’ Methods
Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and…
Industry News February 20
Latest In: thirdparty data
Analyzing The Impact Of Google Chrome’s Third-Party Cookie Phase-Out
The funeral proceedings for third-party cookies started on Jan. 4, 2024, when Google Chrome started restricting data usage…
Industry News February 7
Buying Groups Help B2B Marketers Win At Data-Driven Advertising
As companies like Snowflake and AWS lean into first-party, data-driven advertising following the impending demise of third-party cookies,…
Demanding Views October 13
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Bye-Bye, Boomers: Millennials & Gen Z Now Constitute 64% Of Business Buyers
Despite Millennials and Gen Zers being the butt of numerous jokes, Forrester's “Buyers' Journey Survey, 2022” found that…
Blog February 22
ZoomInfo Expands Global Business Contact Database To More Than 235M Profiles
ZoomInfo, a go-to-market software, data and intelligence provider, revealed its global contact database has grown to more than…
Industry News October 5
How The Loss Of Data Interoperability Will Impact Advertising
The promise of the open web starts with data interoperability — and third-party data has traditionally served as…
Demanding Views April 29
Stop Collecting First-Party Data & Do This Instead
With third-party cookies on the outs and new privacy policies on the horizon, B2B and B2C companies alike…
Demanding Views November 19
Intent Signals: Which Ones Are Truly Actionable?
Remember “predictive analytics” — now more commonly referred to in B2B marketing and sales circles as “intent?” Well,…
Demanding Views May 21
It’s Time To Stop Treating All Intent Data The Same
Buyer intent data is quickly becoming a must-have dataset for sorting likely-to-convert prospects from those who are less…
Demanding Views April 30
Survey: 48% Of B2B Marketers Leverage Third-Party Data For ABM
B2B marketers are finding that third-party data has a positive impact on identifying prospects within target accounts, according…
Industry News March 24
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
