ABM account engagement demand gen demand generation lead nurturing
Agent3, an end-to-end ABM provider, acquired demand generation specialist oneninefive to help enhance its ability to deliver account-centric…
Industry News
February 2
6sense ABM account engagement Accountbased marketing funding round revenue technology
6sense, an account engagement platform, secured $200 million in a Series E funding round, bringing its total valuation to…
Financial News
January 24
ABM ABM maturity Accountbased marketing MRP return on investment Revenue Marketing ROI
For most marketers — particularly those at large, enterprise organizations — investments in ABM require a leap of…
Blog
January 11