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Latest In: ABM/ABX

ABM Accountbased marketing Akoonu BlueBird Strategies customer journey customer journey maps mapping New Business Strategies SiriusDecisions
Customer Journey Mapping Emerging As Top Priority Among B2B Marketers

Customer Journey Mapping Emerging As Top Priority Among B2B Marketers

Expanding on the foundational step of buyer personas, many marketers are now going a step deeper by creating…

Industry News December 14
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ZenIQ Debuts ABM Platform For Data-Driven “SmartPlays”

ZenIQ Debuts ABM Platform For Data-Driven “SmartPlays”

ZenIQ is an ABM Management Platform designed to orchestrate account-based marketing plays powered by data science, called SmartPlays.

Solution Spotlight December 12
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Beyond The Hype: Why ABM Is An Irreversible Change For B2B Marketers

Beyond The Hype: Why ABM Is An Irreversible Change For B2B Marketers

I've had more than a few conversations with B2B marketers lately who are starting to question the amount…

Blog December 7
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