LinkedIn Launches ABM Tool Tailored To Sponsored Campaigns
After a not-so-successful attempt at implementing its Lead Accelerator product after acquiring Bizo, LinkedIn has announced the launch…
Industry News March 3
Latest In: ABM/ABX
Mariana Launches Demand Gen Platform, Raises $2 Million In Funding
Mariana, debuted its new B2B demand generation platform today, designed to leverage artificial intelligence (AI) to recruit buyers…
Industry News March 1
The Buyer’s Journey Is The Centerpiece Of ABM Success
For B2B companies, account-based marketing (ABM) represents a major shift in the traditional marketing focus from pure lead…
Demanding Views February 23
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
