Survey: 83% Say ABM Improves Engagement With Target Accounts
The top benefit of account-based marketing (ABM) is increasing engagement with target accounts, according to 83% of respondents…
Industry News October 1
Latest In: ABM/ABX
Demandbase Acquires WhoToo To Enhance Targeting And ABM Offerings
Demandbase has acquired WhoToo, a data-as-a-service company for marketers and data providers, for an undisclosed fee. Combining Demandbase's…
Industry News September 10
B2B Marketers Fuel Social Selling Strategies With Insight, Content
While many B2B companies are beginning to recognize the value of social selling, progressive organizations are finding success…
Industry News September 2
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
