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Latest In: ABM/ABX

#SPS2015 Accountbased marketing Demandbase marketing sales alignment ON24 webinar promotion
Strategy & Planning Series Day 4: Data Fuels Account-Based Marketing And Sales Alignment

Strategy & Planning Series Day 4: Data Fuels Account-Based Marketing And Sales Alignment

Thursday's Strategy & Planning Series sessions spotlighted the current growth of account-based marketing (ABM) and how B2B organizations…

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Demandbase Launches B2B Data Cloud, Adds Job Function Targeting

Demandbase unveiled its B2B Data Cloud, a platform designed to combine the company's network IP address identification technology…

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Survey: 83% Say ABM Improves Engagement With Target Accounts

Survey: 83% Say ABM Improves Engagement With Target Accounts

The top benefit of account-based marketing (ABM) is increasing engagement with target accounts, according to 83% of respondents…

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