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Latest In: ABM/ABX

ABM, Predictive And Full-Funnel Strategies Highlight The 2015 Lead LifeCycle Series

ABM, Predictive And Full-Funnel Strategies Highlight The 2015 Lead LifeCycle Series

The B2B buyer’s journey is fluid and progressive marketing teams are leveraging tactics such as account-based marketing (ABM)…

Industry News July 29
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Infer’s Net-New Leads Solution Identifies Account Intent

Infer’s Net-New Leads Solution Identifies Account Intent

Infer, a predictive applications provider, unveiled a new solution designed to increase conversion rates for cold accounts and…

Industry News July 27
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B2B Marketers Use Predictive Tools To Boost Account-Based Marketing Results

B2B Marketers Use Predictive Tools To Boost Account-Based Marketing Results

While it is not a new strategy, account-based marketing has recently become a critical part of the marketing…

Industry News June 16
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