Is Your ABM Missing the Mark? A New Look at Contact-Level Strategy
Account-based marketing (ABM) has become a standard strategy for B2B organizations seeking to engage high-value accounts. While its…
News Brief October 30
Latest In: Account-Based Marketing
Read the 2025 Account-based Marketing Benchmark Survey Results!
Account-based marketing (ABM) has moved far beyond its early roots as a niche tactic and now sits at…
Blog October 20
B2B Marketers Shifting to Data-Driven, Performance Marketing: Madison Logic Survey
More than four in five marketers are shifting away from traditional marketing approaches in favor of performance marketing…
News Brief October 20
One Day Away: Demandbase Webinar Unpacks AI’s Role in ABM
Artificial intelligence (AI) is everywhere in B2B marketing conversations, but when it comes to account-based marketing (ABM), what’s…
Blog September 23
Influ2 Introduces Contact-Level Buyer Intent Capabilities
Influ2 is rolling out two new products to expand the company’s contact-level buyer intent functionality and transform the…
News Brief September 15
Madison Logic Expands Partnership with Adobe
Madison Logic is expanding its strategic partnership with Adobe, integrating seamlessly with Adobe Experience Platform to power owned channel…
News Brief September 11
Global B2B Demand Generation Service Market to Reach $15B by 2033
With a surge fueled by accelerating digital transformation initiatives, the rise of account-based marketing (ABM), and enterprises’ increasing…
News Brief September 9
Accenture Acquires MomentumABM
Accenture has acquired MomentumABM, a growth consultancy headquartered in the UK, recognized for advancing account-based marketing (ABM) strategies. Founded…
News Brief September 8
AI Meets ABM: The Marketer’s Playbook for Smarter, Faster Growth
Artificial intelligence is no longer just a buzzword— it’s a game-changer for B2B marketers looking to scale smarter…
Blog August 25
Leadership Content the Focus of Today’s B2BMX Summer Camp
Today is the go-home day for 2025 #B2BMX Summer Camp but we are going to run through the tape strong…
Blog August 14
Madison Logic, ZoomInfo Announce Strategic Partnership
Madison Logic and ZoomInfo announced this morning they are entering into an agreement that will combine industry-leading go-to-market (GTM) intelligence solutions for a…
News Brief August 14
Explore the Wilds of B2B Marketing with Nadia Davis at B2BMX Summer Camp
B2BMX Summer Camp brings friends old and new together for a weeklong digital summer camp, where we’ll roll…
Blog August 6
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
