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Latest In: Account-Based Marketing

2025 State Of Account-Based Marketing: ABM account-based marketing AI artificial intelligence
Demand Gen Report's The 2025 ABM Benchmark Survey provides a clear, data-driven view into how leading organizations are evolving their approach.

Read the 2025 Account-based Marketing Benchmark Survey Results!

Account-based marketing (ABM) has moved far beyond its early roots as a niche tactic and now sits at…

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More than four in five marketers are shifting away from traditional marketing approaches in favor of performance marketing…

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One Day Away: Demandbase Webinar Unpacks AI’s Role in ABM

Artificial intelligence (AI) is everywhere in B2B marketing conversations, but when it comes to account-based marketing (ABM), what’s…

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Influ2 is rolling out two new products to expand the company’s contact-level buyer intent functionality and transform the…

News Brief September 15
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Madison Logic Expands Partnership with Adobe

Madison Logic is expanding its strategic partnership with Adobe, integrating seamlessly with Adobe Experience Platform to power owned channel…

News Brief September 11
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Global B2B Demand Generation Service Market to Reach $15B by 2033

With a surge fueled by accelerating digital transformation initiatives, the rise of account-based marketing (ABM), and enterprises’ increasing…

News Brief September 9
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Accenture Acquires MomentumABM

Accenture has acquired MomentumABM, a growth consultancy headquartered in the UK, recognized for advancing account-based marketing (ABM) strategies. Founded…

News Brief September 8
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Artificial intelligence is no longer just a buzzword— it’s a game-changer for B2B marketers looking to scale smarter…

Blog August 25
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Leadership Content the Focus of Today’s B2BMX Summer Camp 

Today is the go-home day for  2025 #B2BMX Summer Camp but we are going to run through the tape strong…

Blog August 14
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Madison Logic, ZoomInfo Announce Strategic Partnership

Madison Logic and ZoomInfo announced this morning they are entering into an agreement that will combine industry-leading go-to-market (GTM) intelligence solutions for a…

News Brief August 14
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Explore the Wilds of B2B Marketing with Nadia Davis at B2BMX Summer Camp

B2BMX Summer Camp brings friends old and new together for a weeklong digital summer camp, where we’ll roll…

Blog August 6
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Help Shape the 2025 State of ABM

The 2025 ABM Benchmark Survey is live, and we need your voice to drive the future of account-based…

Blog July 23
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