Why Enterprise AI Video Fails Without Personalization
Artificial intelligence (AI) video is having a moment, and for good reason. Enterprise teams across marketing, customer experience,…
Demanding Views June 26
Latest In: Account-Based Marketing
What ABM Tactics Deliver the Highest ROI? The 2026 Account Based Marketing Benchmark Survey Provides the Answers
Key takeaways Personalized content is the highest-ROI ABM tactic at 47%, making relevance one of the strongest drivers…
Blog June 25
What the 2026 ABM Benchmark Survey Reveals About B2B Growth Strategy
Key Takeaways ABM has graduated from a niche tactic into a core growth engine, with 56% of respondents…
Blog June 18
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
Demandbase To Cut Through AI Hype In B2BMX Summer Camp ABM Session
Key Takeaways: Demandbase’s B2BMX Summer Camp session positions AI in ABM as a practical discipline, urging marketers to…
Blog June 9
What the 2026 ABM Benchmark Survey Reveals About B2B Growth Strategy
Key Takeaways A combined 84% of respondents use ABM to drive revenue, with 56% prioritizing new account acquisition…
Blog June 8
2026 ABM Benchmark Survey: AI’s Biggest Impact Is Personalization At Scale
Key Takeaways AI is influencing ABM across the lifecycle, with the strongest impact in personalization, account selection, and…
Blog June 3
B2BMX Summer Camp 2026 Set to Help Marketers “Build Once, Multiply Impact”
Key Takeaways The 2026 B2BMX Summer Camp begins July 15 with a new multi-week webinar format focused on…
Blog June 1
2026 Account Based Marketing (ABM) Benchmark Survey Findings: ABM Moves Beyond Pilot Stage, With AI Powering Smarter Execution
Key takeaways ABM has moved beyond the pilot stage and is now an established part of the modern…
Blog May 27
Vereigen Media Launches Revenue-First Demand Generation Programs
Key Takeaways: Vereigen Media introduced Revenue-First Demand Generation Programs to help B2B marketers move beyond MQL-focused strategies and…
News Brief May 26
Madison Logic CEO Keith Turco on AI, SaaS Expectations, and the Future of Performance Marketing
Key Takeaways Madison Logic CEO Keith Turco said AI can speed execution, but its value depends on the…
Feature May 18
Deadline to take Our ABM Survey Extended
Key Takeaways: ABM professionals have a unique opportunity to influence and set industry benchmarks by participating in the…
Blog May 12
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