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2025 Demand Gen Report Year in Review Webinars: Architecting the Future of B2B Growth

Webinars have evolved far beyond simple lead generation tactics; they now serve as the central nervous system for…

Blog December 12
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AI Agents Revolutionized B2B Marketing in 2025: From Automation to Strategy

The growing impact of artificial intelligence (AI) was the story of 2025. The MarTech industry was no different…

Feature December 10
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Madison Logic Strengthens ABM Portfolio with Global Connected TV, Audio Expansion

Madison Logic is expanding its ABM Connected TV (CTV) and ABM Audio Advertising channels globally, delivering a major…

News Brief December 9
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To Reach B2B Buyers, Bombora Audiences Now Available on Reddit

Bombora and Reddit have announced a strategic partnership to bring high performing B2B company level audience targeting to…

News Brief December 8
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ANA Report Finds B2B Investments Rising in 2026

The Association of National Advertisers‘ (ANA) The Confident B2B Marketer revealed that less than half B2B marketing leaders…

News Brief December 8
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Outcomes Rocket ABM Report Shows ROI Impact of AI Integration

A newly-released Outcomes Rocket report finds that Account-Based Marketing (ABM) has solidified its position as a primary growth…

News Brief December 1
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StackAdapt Expands ABM Ecosystem with New Integrations

StackAdapt has expanded its Account-Based Marketing (ABM) capabilities through new integrations with Bombora, Lead Forensics, and Leadspace. Officials…

News Brief November 24
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Spotlighting the B2BMX Sessions from Advertising Week New York

Most B2B marketing teams are stuck in a tactical cycle, fixing immediate problems without designing a framework for…

Blog November 17
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Understanding the Language of B2B: The ABC’s of Demand Gen Report

Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…

Feature November 12
Advertising Week New York AI Alex Josephson Ali Jawin Annie Dunleavy Antonella Bonanni artificial intelligence b2bmx Bloomberg Media Group Brendan Gahan Chris Cannon Chris Drago Cognizant Content Creators Courtney Carroll Creators Decoding Growth Dennis Buchheim Gina Kleiner Gloat’ IBM Izzie Rivers Jesse Harrington Au Joe Prota John Webb JPMorgan Chase Justin Cooke LG Ad Solutions LinkedIn Maria-Angela Sanzone Maryam Banikarim NetApp Parya Behrouzian Path7 Pontera Realm B2B Ruslan Tovbulatov Snowflake Sonya Lombardi Sparks TechFinitive.com Tony Marlow
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Spotlighting the B2BMX Sessions from Advertising Week New York

Most B2B marketing teams are stuck in a tactical cycle, fixing immediate problems without designing a framework for…

Blog November 11
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Is Your ABM Missing the Mark? A New Look at Contact-Level Strategy

Account-based marketing (ABM) has become a standard strategy for B2B organizations seeking to engage high-value accounts. While its…

News Brief October 30
2025 State Of Account-Based Marketing: ABM account-based marketing AI artificial intelligence
Demand Gen Report's The 2025 ABM Benchmark Survey provides a clear, data-driven view into how leading organizations are evolving their approach.

Read the 2025 Account-based Marketing Benchmark Survey Results!

Account-based marketing (ABM) has moved far beyond its early roots as a niche tactic and now sits at…

Blog October 20
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