Latest In: Account-Based Marketing

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Informa TechTarget to Integrate its Proprietary ‘Buyer Intelligence’ with Demandbase

Informa TechTarget to Integrate its Proprietary ‘Buyer Intelligence’ with Demandbase

Key takeaways  Joint customers will be able to access Informa TechTarget’s person-level Buyer Intelligence natively in Demandbase One…

News Brief October 27
ABM account-based marketing AdDaptive Intelligence AI in Marketing B2B advertising closed-loop marketing compounding intelligence data foundations data governance identity resolution marketing technology paid media Patrick Shea
B2BMX Insights Patrick Shea AdDaptive Q&A

AdDaptive’s Patrick Shea on Why Data Foundations Matter More Than Ever: The B2BMX Insights Q&A

Key Takeaways AI doesn’t reduce the need for clean data, because even the most powerful system can’t create…

Feature October 26
ABM advertising week AI B2B marketing B2BMX Insights Demand Gen Report demand generation marketing media rebrand Revenue operations
B2BMX Insights Logos 01 Announcemnet

DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
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ABM advertising week AI B2B marketing B2BMX Insights Demand Gen Report demand generation marketing media rebrand Revenue operations
B2BMX Insights Logos 01 Announcemnet

DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
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B2BMX at AWNY

B2BMX Summit at Advertising Week New York Is Three Days Away: Here’s What’s on the Agenda

Key Takeaways The B2BMX Summit at Advertising Week New York expands its programming with new sessions that give…

Blog October 5
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B2BMX at AWNY

See Who Is Speaking at the B2BMX Summit at Advertising Week New York 2026

Key Takeaways The B2BMX Summit at Advertising Week New York is expanding its programming with new sessions that…

Blog September 29
ABM Advertising Week New York AI search B2B marketing B2BMX Summit buyer intelligence CHEQ Clozd demand generation event marketing Intentsify Omnibound
B2BMX at AWNY

CHEQ, Clozd, Intentsify and Omnibound Sponsor B2BMX Summit at Advertising Week New York 2026

Key Takeaways The B2BMX Summit at Advertising Week New York 2026 is bringing together four sponsors whose offerings…

Uncategorized September 23
ABM AI AI Search Optimization B2B marketing brand credibility budget consolidation CMO fractional executives gen z generational leadership
Budget Consolidation, Gen Z Buyers, and the AI Shift Redrawing B2B Marketing

Budget Consolidation, Gen Z Buyers, and the AI Shift Redrawing B2B Marketing

Key Takeaways Budget consolidation is pushing clients toward top-performing providers, so your quality and measurable results now decide…

Feature September 16
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2026 DGR Survey

Where Your 2026 Budget Actually Goes: Take the Demand Gen Benchmark Survey

Your budget is under a microscope as leadership wants proof that every dollar drives pipeline, and the channels…

Blog September 2
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Influ2 Launches MCP for Contact Level ABM

Influ2 Launches MCP for Contact-Level ABM

Key Takeaways Influ2’s new MCP server plugs contact-level buyer signals directly into AI applications like Claude, ChatGPT and…

News Brief August 27
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B2BMX at AWNY

B2BMX Summit at Advertising Week New York 2026 Announces First Three Sessions

Key Takeaways B2BMX at Advertising Week New York 2026 is opening with three practical sessions focused on ABM…

Blog August 24
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DemandWorks, Demandbase Launch Strategic Integration

DemandWorks, Demandbase Launch Strategic Integration

Key Takeaways The DemandWorks-Demandbase integration connects account intelligence and buying signals directly to multi-channel activation so teams can…

News Brief August 19
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