Latest In: Account-Based Marketing

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Madison Logic CEO Keith Turco Reads the B2B Market and Calls What's Ahead in 2027

Madison Logic CEO Keith Turco Reads the B2B Market and Calls What’s Ahead in 2027

Key Takeaways Madison Logic CEO Keith Turco will join James Hickey of B2BMX Insights on Nov. 18, 2026,…

Blog November 11
6sense ABM account-based marketing AEO Agentic GTM AI agents AI visibility Amir Ravandoust BDR Agent buyer intent data competitive intelligence Contextual Intelligence deal risk Explainability Kelly Hopping Kimberly Bloomston MCP predictive models rebrand RevvyAI
GTM Team Meeting

6sense Repositions as Partner for Agentic GTM

Key Takeaways 6sense rebranded as the partner for Agentic GTM, betting that shared, explainable buyer context will decide…

Uncategorized November 10
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DGR Insights

AI Overtakes Account-Based Marketing as the Top B2B Budget Priority for 2026

Key Takeaways AI has become the leading B2B marketing budget priority for 2026, surpassing account-based marketing as teams…

Blog November 10
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B2BMX Insights Logos 01 Announcemnet

DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
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Integrate MCP Targets the 'Distance Problem' Between B2B Marketers and Their Data

Integrate MCP Targets the ‘Distance Problem’ Between B2B Marketers and Their Data

Key Takeaways Integrate MCP lets B2B teams ask questions in business language within the AI tools they already…

News Brief November 3
ABM ABX account-based marketing B2B buyers buyer intelligence data strategies Demandbase go to market strategy Informa TechTarget intent data marketing operations personalization Predictive marketing sales operations
Informa TechTarget to Integrate its Proprietary ‘Buyer Intelligence’ with Demandbase

Informa TechTarget to Integrate its Proprietary ‘Buyer Intelligence’ with Demandbase

Key takeaways  Joint customers will be able to access Informa TechTarget’s person-level Buyer Intelligence natively in Demandbase One…

News Brief October 27
ABM account-based marketing AdDaptive Intelligence AI in Marketing B2B advertising closed-loop marketing compounding intelligence data foundations data governance identity resolution marketing technology paid media Patrick Shea
B2BMX Insights Patrick Shea AdDaptive Q&A

AdDaptive’s Patrick Shea on Why Data Foundations Matter More Than Ever: The B2BMX Insights Q&A

Key Takeaways AI doesn’t reduce the need for clean data, because even the most powerful system can’t create…

Feature October 26
ABM advertising week AI B2B marketing B2BMX Insights Demand Gen Report demand generation marketing media rebrand Revenue operations
B2BMX Insights Logos 01 Announcemnet

DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
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Trilliad Launches AI Powered Marketing as a Service Model for B2B Growth

Trilliad Launches AI-Powered Marketing-as-a-Service Model for B2B Growth

Key Takeaways Trilliad’s new Marketing-as-a-Service model pairs an agentic intelligence engine with marketing specialists to give B2B teams…

News Brief October 7
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B2BMX at AWNY

B2BMX Summit at Advertising Week New York Is Three Days Away: Here’s What’s on the Agenda

Key Takeaways The B2BMX Summit at Advertising Week New York expands its programming with new sessions that give…

Blog October 5
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B2BMX at AWNY

See Who Is Speaking at the B2BMX Summit at Advertising Week New York 2026

Key Takeaways The B2BMX Summit at Advertising Week New York is expanding its programming with new sessions that…

Blog September 29
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B2BMX at AWNY

CHEQ, Clozd, Intentsify and Omnibound Sponsor B2BMX Summit at Advertising Week New York 2026

Key Takeaways The B2BMX Summit at Advertising Week New York 2026 is bringing together four sponsors whose offerings…

Uncategorized September 23
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Campaign Optimization Series
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Strategy & Planning Series