Influ2 Launches MCP for Contact-Level ABM
Key Takeaways Influ2’s new MCP server plugs contact-level buyer signals directly into AI applications like Claude, ChatGPT and…
News Brief August 27
Latest In: Account-Based Marketing
B2BMX Summit at Advertising Week New York 2026 Announces First Three Sessions
Key Takeaways B2BMX at Advertising Week New York 2026 is opening with three practical sessions focused on ABM…
Blog August 24
DemandWorks, Demandbase Launch Strategic Integration
Key Takeaways The DemandWorks-Demandbase integration connects account intelligence and buying signals directly to multi-channel activation so teams can…
News Brief August 19
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
B2BMX Summer Camp Sessions Offered Playbooks for Smarter Pipeline in the AI Era
Key Takeaways AI can accelerate ABM, demand gen and go-to-market execution, but only when teams ground it in…
Blog August 5
Study Finds Demand Programs Aligned with Buyer Signals Deliver 93% More Engagement
Key Takeaways Demand programs aligned with buyer intent signals produced significantly more engagement, more leads per account, and…
News Brief July 16
Demandbase’s Stephanie McArthur Kicks Off B2BMX Summer Camp 2026 with Webinar on AI in ABM Set for Today
Key Takeaways Stephanie McArthur’s session focuses on separating proven AI use cases in ABM from overhyped promises. Attendees…
Blog July 15
Multiply Brings Self Learning Advertising to ABM
Key Takeaways Multiply’s 10 Min ABM aims to remove the execution bottleneck in account-based advertising by automating personalized…
News Brief July 14
B2BMX Summer Camp 2026: Meet Your Camp Counselors
Key Takeaways The 2026 B2BMX Summer Camp begins July 15 with a new multi-week webinar format focused on…
Blog July 1
pharosIQ Launches atlasIQ B2B Audience Activation, DaaS
Key Takeaways pharosIQ’s new atlasIQ B2B Audience Activation gives organizations direct access to intelligence-driven audiences built from first-party…
News Brief June 30
Why Enterprise AI Video Fails Without Personalization
Artificial intelligence (AI) video is having a moment, and for good reason. Enterprise teams across marketing, customer experience,…
Demanding Views June 26
What ABM Tactics Deliver the Highest ROI? The 2026 Account Based Marketing Benchmark Survey Provides the Answers
Key takeaways Personalized content is the highest-ROI ABM tactic at 47%, making relevance one of the strongest drivers…
Blog June 25
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