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Latest In: Account-Based Marketing

AI AI Meets ABM: What’s Actually Working vs. What’s Hype Alicia Hale artificial intelligence Demandbase Jean Cameron
DGR Demandbase Web 092025

AI Meets ABM: What’s Actually Working vs. What’s Hype Webinar set for Sept. 24

Artificial intelligence (AI) is everywhere in B2B marketing conversations, but when it comes to account-based marketing (ABM), what’s…

Blog September 15
AI artificial intelligence Audienscope buyer signals Dmitri Lisitski Influ2 Signals Center social media
Influ2 Signals Center

Influ2 Introduces Contact-Level Buyer Intent Capabilities

Influ2 is rolling out two new products to expand the company’s contact-level buyer intent functionality and transform the…

News Brief September 15
2025 ABM Benchmark Survey artificial intelligence
Survey Questionnaire Or Poll On Tablet Computer

Tomorrow is the Last Day to Fill Out Your 2025 ABM Benchmark Survey

Account-based marketing (ABM) once operated like a skilled craftsman’s workshop. Marketers carefully selected their tools, meticulously researched each…

Blog September 11
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Madison Logic Expands Partnership with Adobe

Madison Logic is expanding its strategic partnership with Adobe, integrating seamlessly with Adobe Experience Platform to power owned channel…

News Brief September 11
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Global B2B Adobe

Global B2B Demand Generation Service Market to Reach $15B by 2033

With a surge fueled by accelerating digital transformation initiatives, the rise of account-based marketing (ABM), and enterprises’ increasing…

News Brief September 9
Accenture MomentumABM
Prague,CZ 27 April 2023: The Accenture sign Logo on Czech Republic Headquarter. Concept Corporation.

Accenture Acquires MomentumABM

Accenture has acquired MomentumABM, a growth consultancy headquartered in the UK, recognized for advancing account-based marketing (ABM) strategies. Founded…

News Brief September 8
AI artificial intelligence Demandbase
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AI Meets ABM: The Marketer’s Playbook for Smarter, Faster Growth

Artificial intelligence is no longer just a buzzword— it’s a game-changer for B2B marketers looking to scale smarter…

Blog August 25
#B2BMX Summer Camp Emerald Studio thought leadership
B2BMX 2025 Summer Camp Group of young adults camping in autumn forest with campfire and tent

Leadership Content the Focus of Today’s B2BMX Summer Camp 

Today is the go-home day for  2025 #B2BMX Summer Camp but we are going to run through the tape strong…

Blog August 14
Madison Logic zoominfo
GTM, Go To Market. Concept with keyword, people and icons. Flat vector illustration. Isolated on white.

Madison Logic, ZoomInfo Announce Strategic Partnership

Madison Logic and ZoomInfo announced this morning they are entering into an agreement that will combine industry-leading go-to-market (GTM) intelligence solutions for a…

News Brief August 14
#B2BMX Summer Camp Nadia Davis
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Explore the Wilds of B2B Marketing with Nadia Davis at B2BMX Summer Camp

B2BMX Summer Camp brings friends old and new together for a weeklong digital summer camp, where we’ll roll…

Blog August 6
2025 ABM Benchmark Survey account based marketing AI artificial intelligence
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Help Shape the 2025 State of ABM

The 2025 ABM Benchmark Survey is live, and we need your voice to drive the future of account-based…

Blog July 23
ABM account based marketing api integration Convertr Madison Logic
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Madison Logic, Convertr Product Integration to Improve Transparency, Lead Quality in ABM

Madison Logic recently announced a new integration with Convertr to streamline lead management workflows and increase transparency in ABM.…

News Brief July 15
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