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Latest In: B2B Advertising

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AI tools and capabilities can drive the entire B2B buying journey and marketing funnel.

AI’s Role in Optimizing the Marketing Funnel

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of…

Demanding Views April 18
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Top Commercial Threats Facing Sales Leaders in 2025

As the global marketplace evolves at an unprecedented pace, Gartner identified the seven key commercial threats facing chief…

Feature April 16
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DemandScience Acquires Bound, DemandJump

DemandScience has acquired two companies to further their investments in AI-driven products that provide marketers with intelligent predictive…

News Brief April 14
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