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Latest In: B2B Advertising

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Streaming advertising boosts revenue with programmatic TV ads, OTT advertising and video on demand monetization. Ad podding enhances SEM strategies, optimizing targeted video ad placements

Are B2B Brands Fully Seizing the CTV Moment?

Fifteen years ago, Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption…

Blog March 18
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Dun & Bradstreet’s New Tool to Create 360-Degree Customer Profiles

Dun & Bradstreet has unveiled a new identity solution that connects consumer insights with comprehensive B2B2C linked data…

News Brief March 13
AI AI for B2B marketers artificial intelligence data cleanings predictive insights
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Pulse Check Survey: How Are B2B Marketing Teams Using AI?

Artificial intelligence (AI) has become a fixture within many B2B marketing organizations, with generative AI (GenAI) gaining a…

Feature March 12
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