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Latest In: Content Strategy

B2B Buyer's Study buyer behavior buying decisions Demand Gen Report
DGR's 2015 B2B Buyer's Survey Report: Buyers Want Facts, A Better Mix Of Content

DGR’s 2015 B2B Buyer’s Survey Report: Buyers Want Facts, A Better Mix Of Content

When it comes to the content that influences buying decisions, B2B buyers are looking for the facts. An…

Industry News June 24
Active Audiences exacttarget Journey Builder salesforce Salesforce Connections Scott McCorkle
Salesforce Updates Marketing Cloud With New Email Features, Customer Mapping Tools

Salesforce Updates Marketing Cloud With New Email Features, Customer Mapping Tools

Salesforce has unveiled enhancements to its Marketing Cloud, including updated email, metrics and social media applications, along with…

Industry News June 17
content marketing content roi Content Strategies Gurdeep Dhillon SAP
Six Steps To Building A Successful Content Marketing Program From Scratch

Six Steps To Building A Successful Content Marketing Program From Scratch

“Where do I begin?” It’s a common reaction when one first considers building a content marketing program. It…

Demanding Views June 9
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