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Active Audiences exacttarget Journey Builder salesforce Salesforce Connections Scott McCorkle
Salesforce Updates Marketing Cloud With New Email Features, Customer Mapping Tools

Salesforce Updates Marketing Cloud With New Email Features, Customer Mapping Tools

Salesforce has unveiled enhancements to its Marketing Cloud, including updated email, metrics and social media applications, along with…

Industry News June 17
content marketing content roi Content Strategies Gurdeep Dhillon SAP
Six Steps To Building A Successful Content Marketing Program From Scratch

Six Steps To Building A Successful Content Marketing Program From Scratch

“Where do I begin?” It’s a common reaction when one first considers building a content marketing program. It…

Demanding Views June 9
Why Your Messaging Matters More Than Technology And Processes

Why Your Messaging Matters More Than Technology And Processes

To say that an expansion is underway in the marketing technology industry would be a serious understatement. It’s…

Demanding Views June 2
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