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Latest In: Content Strategy

B2B marketing Chris Baggott ClickSquared Compendium Content markting Dan Smith Demand Gen Report email marketing Kwanzoo lead funnel lead generation Lenskold Group Mani Iyer marketing automation marketing campaigns rich media

Marketers Rethinking Campaigns By Doubling Down On Content, Interactive Formats

The latest results from a Lenskold Group marketing automation effectiveness study found 87% of marketers were less than very…

Industry News November 28
Custom Content Council he Spending Study: A Look at How Corporate America Invests in Branded Content for 2012

Study Shows Continued Growth In Content Marketing Budgets

Marketers continue to invest aggressively in content marketing, according to a study released last week by the Custom…

Industry News November 26
B2B marketing brand awareness content marketing curata Demand Gen Report marketing survey

Curata Survey: Measurement A Missing Link In Marketing Programs

While content marketing is now a common practice, many businesses still fail to measure the outcome of their…

Industry News November 19
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