Latest In: Content Strategy
Demand Gen Report recently caught up with Michael Brenner, VP of Global Marketing and Content Strategy for SAP,…
Industry News
March 20
58% of B2B tech buyers watched videos to find information on products they wish to buy 66% researched a product; 46% visited a vendor web site or contacted a vendor for more information; 42% purchased a product; and 25% added the vendor to the short list for consideration a provider of cloud-based SaaS applications for digital presence management a provider of cloud-based solutions for collaboration and data sharing and 54% watched videos for product reviews. After watching a video Brainshark engagement scoring Founder and CEO of KnowledgeVision Jason Thibeault Katelyn de Diego Michael Kolowich Senior Director of Marketing Strategy for Limelight Networks Senior Marketing Content Specialist for Citrix video analytics Vidyard
If a picture is worth a thousand words, then a video is worth an inbox full of email,…
Industry News
March 20
b2b marketers B2B marketing content marketing CRM David Cowings Demand Gen Report demand generation Demandbase Jason Stewart landing page Mary Firme ReachForce SmartForms
"Relevance" is the mantra for today's B2B content marketers. Look beyond the content, however, and you'll see other…
Industry News
January 10