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Latest In: Content Strategy

BUYING CYCLE content channel content marketing Content Marketing Manager at Demandbase content metrics content roi Damon Ragusa Director of Marketing at Onboardly Mitchell Beer President of Idio President of Smarter Shift Rachel Balik Shanelle Mullin
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Marketers Look To Channels, Buying Stages When Measuring Content ROI

Content has become a beneficial marketing tool for companies of all sizes looking to engage buyers, collect valuable…

Industry News March 4
B2B content marketing David Gibbons live streaming video online video VP of Marketing at Ustream
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Webinar: Leveraging Live Video To Engage Buyers

The B2B marketing space is quickly evolving, and B2B buyers are finding live video an appealing alternative to…

Industry News March 4
A/B testing behavioral data Co-Founder of CoreMotives CoreMotives email marketing individualized messaging marketing automation nurture programs one-to-one marketing Rhett Thompson Silverpop
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Silverpop’s CoreMotives Rolls Out Automated Lead Nurturing, Testing

Silverpop unveiled new automated lead nurturing and testing capabilities for CoreMotives, an email marketing and markeing automation solution…

Industry News February 27
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