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Latest In: Content Strategy

#B2BMX Ardath Albee buyer personas content marketing Marketing Interactions storytelling
#B2BMX Preview: Ardath Albee On The Role Of Buyer Personas In Content Marketing

#B2BMX Preview: Ardath Albee On The Role Of Buyer Personas In Content Marketing

There is an endless amount of content in the B2B atmosphere, so it's critical for marketers to ensure…

Blog February 13
content marketing content preferences content strategy industry research LookBookHQ Nick Edouard
B2B Buyer Consumption Habits Differ From Marketer Expectations, Says Study

B2B Buyer Consumption Habits Differ From Marketer Expectations, Says Study

A stark contrast exists between attention earned from content consumed and attention demanded by B2B marketers, according to…

Industry News February 3
advocacy marketing advocate marketing AdvocateHub Content Strategies Influitive Upshot
Influitive Launches Customer Story Generation Tool, Updates AdvocateHub Platform

Influitive Launches Customer Story Generation Tool, Updates AdvocateHub Platform

Influitive, an advocate marketing solution, announced it has launched Upshot, a customer story generation tool that the company…

Industry News January 20
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