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Latest In: Content Strategy

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Demandbase Sees 300% Increase In Influenced Pipeline With Automated Content Journeys

Demandbase Sees 300% Increase In Influenced Pipeline With Automated Content Journeys

Account-based marketing (ABM) technology provider Demandbase leveraged LookBookHQ, a content marketing automation platform, to help create bundled content…

Case Studies June 28
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CallidusCloud Bolsters Sales Collaboration Offerings With $7.5 Million Badgeville Acquisition

CallidusCloud Bolsters Sales Collaboration Offerings With $7.5 Million Badgeville Acquisition

Callidus Software, a cloud-based marketing, sales and customer experience solution provider, has acquired the technology assets of enterprise…

Financial News June 28
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Content Inventories And Audits: Two Components Of Successful Gap Analysis

As B2B companies continue to invest more and more resources, time and energy into content, many are starting…

Industry News June 22
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