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Latest In: Content Strategy

#C2C16 Brian Anderson Carol Krol Editorial Q&A kim zimmermann
Video, Millennials And Alignment Ring Out #C2C16

Video, Millennials And Alignment Ring Out #C2C16

The 2016 B2B Content2Conversion Conference and Demand Gen Summit in Scottsdale, AZ, hosted more than 700 B2B marketing…

Industry News February 18
#C2C16 C2C Conference Insights Status Quo Tim Riesterer
Tim Riesterer: Insights Should Incite Changes In Buyer Behavior

Tim Riesterer: Insights Should Incite Changes In Buyer Behavior

An overwhelming majority (85%) of content marketers are taking an insights-based approach to selling, according a recent survey…

Industry News February 18
buyer personas Rachel Young SiriusDecisions targeting and personalization
SiriusDecisions' Rachel Young: Adaptable Messaging For Targeting Buyer Personas Boosts Engagement

SiriusDecisions’ Rachel Young: Adaptable Messaging For Targeting Buyer Personas Boosts Engagement

According to SiriusDecisions research, 60% to 70% of B2B content goes unused, representing potentially countless dollars wasted. Today's…

Industry News February 17
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