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Latest In: Content Strategy

buyer personas Rachel Young SiriusDecisions targeting and personalization
SiriusDecisions' Rachel Young: Adaptable Messaging For Targeting Buyer Personas Boosts Engagement

SiriusDecisions’ Rachel Young: Adaptable Messaging For Targeting Buyer Personas Boosts Engagement

According to SiriusDecisions research, 60% to 70% of B2B content goes unused, representing potentially countless dollars wasted. Today's…

Industry News February 17
#C2C16 B2B marketing Content Strategies David Meerman Scott newsjacking
New Rules And Realities From Content2Conversion: B2B Doesn't Have To Be Boring

New Rules And Realities From Content2Conversion: B2B Doesn’t Have To Be Boring

Just because B2B companies have a long buying cycle and their products aren't typically sexy doesn't mean that…

Industry News February 17
Newsjacking: What Great Content Marketers and Donald Trump Have in Common

Newsjacking: What Great Content Marketers and Donald Trump Have in Common

(This article previously appeared on the Content4Demand blog.) Technology has accelerated and shaken up the traditional news cycle. People from…

Blog February 16
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