Latest In: Content Strategy
buyer personas Rachel Young SiriusDecisions targeting and personalization
According to SiriusDecisions research, 60% to 70% of B2B content goes unused, representing potentially countless dollars wasted. Today's…
Industry News
February 17
#C2C16 B2B marketing Content Strategies David Meerman Scott newsjacking
Just because B2B companies have a long buying cycle and their products aren't typically sexy doesn't mean that…
Industry News
February 17
(This article previously appeared on the Content4Demand blog.) Technology has accelerated and shaken up the traditional news cycle. People from…
Blog
February 16