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Latest In: Data Strategies

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5 Steps To Using Data To Unleash Your Account-Based Marketing Success

5 Steps To Using Data To Unleash Your Account-Based Marketing Success

The central tenet of ABM is that you choose your customers. It's the flip side of inbound marketing…

Demanding Views February 8
Acquisition B2B data Derek Schoettle DiscoverOrg Henry Schuck marketing intelligence zoominfo
DiscoverOrg Acquires ZoomInfo To Build Comprehensive B2B Data Platform

DiscoverOrg Acquires ZoomInfo To Build Comprehensive B2B Data Platform

DiscoverOrg, a marketing and sales intelligence provider, announced it had acquired ZoomInfo, a B2B contact database provider. Together,…

Industry News February 4
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Gartner Analyst Adnan Zijadic Discusses Growing Priority Of Data Intelligence, Offers Recommendations For Improving Investments

Gartner Analyst Adnan Zijadic Discusses Growing Priority Of Data Intelligence, Offers Recommendations For Improving Investments

Nearly 90% of B2B companies say data quality is important to their sales and marketing teams. In an…

Industry News January 31
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