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Latest In: Demand Generation

ABM ABX accountbased experiences Accountbased marketing Adobe engagement Marketo Engage personalization Sales Enablement
5 Must Haves To Maximize Account-Based Experiences

5 Must Haves To Maximize Account-Based Experiences

In this era of digital transformation, it has become clear that people buy experiences, not products. Account-based marketing…

Demanding Views October 16
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Brightcove Forges Partnership With Adobe To Expand Video Capabilities

Brightcove Forges Partnership With Adobe To Expand Video Capabilities

Brightcove, an online video hosting platform, has joined LaunchPoint by Marketo, an Adobe company and Accelerate partner, to…

Industry News October 4
Adobe demand generation marketo salesforce SAP Shantanu Narayen Steve Lucas
Marketo CEO Leaves Adobe One Year After Acquisition

Marketo CEO Leaves Adobe One Year After Acquisition

Marketo CEO Steve Lucas has announced his departure from Adobe, roughly one year after the company signed a…

Industry News September 23
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