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Latest In: Demand Generation

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Study: 82% Of B2B Marketers Lack Confidence In Their Demand Gen Campaigns

Study: 82% Of B2B Marketers Lack Confidence In Their Demand Gen Campaigns

B2B marketers are tasked, and expected, to produce higher-quality leads en masse. But new research conducted by Demand…

Industry News December 8
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Attentive Launches AI-Powered Assistant Tool For Lead Updates

Attentive Launches AI-Powered Assistant Tool For Lead Updates

Attentive, a market intelligence tool, has released an artificial intelligence (AI) assistant to provide up-to-date information on prospective…

Industry News November 29
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Maps, Measurement & Game Plans Spotlight 2016 Strategy & Planning Series

Maps, Measurement & Game Plans Spotlight 2016 Strategy & Planning Series

Planning, measurement, ABM and content mapping were just the tip of the iceberg for the topics covered at…

Industry News November 23
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