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Latest In: Demand Generation

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Mikogo Closes 30% More Deals With Marketing Automation

Act-On Software announced that Mikogo, a manufacturer of desktop-sharing software for online meetings and web conferencing, has adopted…

Industry News January 2
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B2B Marketers Turn To Event Tools To Capture Behavioral Data

While the role of digital marketing grows more prominent, in-person events continue to receive a significant portion of…

Industry News December 17
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B2B Marketers Build More Detailed Buyer Personas To Fine-Tune Targeting

B2B companies are increasingly relying on highly targeted and personalized messaging to reach prospective buyers. To accomplish this,…

Industry News December 10
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