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Latest In: Demand Generation

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Silverpop Unveils Mobile Connector For Apps

Silverpop launched Mobile Connector, a solution designed to enable marketers to link the Silverpop platform with their company's…

Industry News November 22
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Survey: Lack Of Processes, Metrics Holding Back Content Marketing

The growth in content marketing can be partially attributed to the increased adoption of marketing automation to support…

Industry News November 20
Benchmarking Marketing Automation: The Shift Toward Next Generation Lead Scoring & Segmentation David Raab Director of Product Marketing at Lattice Engines Jim lenskold Lattice Engines predictive lead scoring Rob Bois
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Marketers Eye Predictive Models In Next Generation Of Lead Scoring

Lead scoring is more widely adopted than it was even just a year ago and many B2B marketers…

Industry News November 6
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